Review invitations and tools
Invite every customer to review you on Agoo Reviews, print the review poster, put your reviews on your website, read your insights, draft replies with AI and choose your emails.
This is designed and scheduled but not built yet. We document it now so you can plan your integration.
Your page on Agoo Reviews comes with tools to ask for reviews and to understand them. They're in Console → Feedback → Public reviews, under Invitations, Insights and Widgets. None of them changes your page, your score, the order of your reviews or your place in search.
Ready before your page opens
The tools are in the Console now. Invitations start, and widgets show your reviews, once your page on Agoo Reviews is open to reviews, at the public opening. Until then, you can set them up and see how they'll look.
Which tools you have
Every Agoo plan includes a level of review tools for some of your branches. Every branch is listed free, and a branch without the paid tools has Basic.
| Your Agoo plan | Review tools | Branches with them |
|---|---|---|
| Free | Basic | Every branch |
| Starter | Reviews Plus | 1 |
| Growth | Reviews Business | 3 |
| Pro | Reviews Business | 10 |
| Enterprise | Reviews Business | No limit |
- More branches: add Advanced reviews · 10 places or · 50 places in Console → Settings → Billing, from Starter. On Free, add Reviews Plus first: it gives one branch the Plus tools without changing your plan, and then Advanced reviews can add more. Prices are on the pricing page.
- Choose the branches: Owners and Admins pick which branches get the tools in Invitations → Branches with the review tools. Until you choose, your oldest branches get them first.
- Who does what: everyone who can see your page reads the tools. Owners and Admins change the settings; Owners, Admins and Site admins send invitations (Site admins for their own sites) and reply to reviews. See Roles and permissions.
Invitations
Invite the people you serve to review the branch they used. You invite everyone or no one: nothing you set can pick out happy customers, and each time you invite, you tick a declaration:
I'm inviting every customer here, not choosing anyone by what they might say.
Choosing who to ask by what they might write breaks the rules of Agoo Reviews and the law on fair reviews. Never offer anything for a review, or for changing one.
After visits and bookings
Open Invitations
Go to Console → Feedback → Public reviews → Invitations. Owners and Admins change the settings under After visits and bookings.
Turn on what you want to invite
- After each check-out: every visitor whose visit checks out at a branch, with a phone number or email address, is invited once. Your own people never are.
- After each booking: every guest whose booking ends is invited once. An in-person booking is invited when its visit checks out.
Choose how long after
From 1 to 72 hours (3 by default): long enough to get home, soon enough to remember. Nothing goes in your quiet hours.
Choose the channels and their order
Email is always on. Add SMS (with Reviews Plus) and WhatsApp (with Reviews Business), and put them in the order to try: Agoo uses the first one it can reach the person on. WhatsApp goes only to visitors and guests who chose WhatsApp themselves, and only once Meta has approved the message; until then, invitations go by email and SMS.
Add the reminder
With Reviews Plus or Business, turn on One reminder: three days on, if the link hasn't been opened, on the same channel. Never more than one.
A review written through one of these invitations is labelled Verified visit, because Agoo's own record shows the visit or booking.
Customers who don't check in
Under Invite customers, four ways, each with the declaration. A review through any of them is labelled Invited.
| Way | What you do | Level |
|---|---|---|
| Customers, one a line | Type or paste names with an email address or a Ghanaian mobile number, up to 500 at a time. They're invited straight away (outside your quiet hours). | Every level (Basic: email only, up to 50 at a time) |
| Invite everyone who visited | Pick a branch and the days, up to 14 days back. Every visit that checked out on those days is invited, never a chosen one. Useful before you turned invitations on, or on Basic, where they aren't automatic. | Every level |
| Upload a customer list | A CSV file exported from your till, booking or accounts system (below). | Plus and Business |
| Make after-sale links | Single-use links you hand to each customer yourself, on a receipt or an order email. Agoo sends nothing. | Plus and Business |
Your forwarding address (Plus and Business) is a fifth way: see below. On Reviews Business you can also invite from your own systems through the API.
The customer list
Save the list as CSV (comma-separated; semicolons work too) with a heading row. Agoo finds the columns by their headings, in any order:
| Column | Headings it understands |
|---|---|
| Name | Name, Full name, Customer, Customer name, Client, Client name, Guest, First name |
| Email address | Email, E-mail, Email address, E-mail address, Mail |
| Mobile number | Phone, Mobile, Phone number, Mobile number, Telephone, Tel, Cell, WhatsApp, Contact, Number |
Name,Email,Phone
Ama Owusu,ama@coastline.example,024 123 4567
Kwame Mensah,kwame.mensah@voltabank.example,
Esi Darko,,020 555 0142A list holds up to 5,000 customers and 2 MB. Each needs an email address or a Ghanaian mobile number (texts go only to numbers in Ghana), written any usual way. Rows without one are skipped and counted, and a customer who appears twice is invited once.
Your forwarding address
Owners and Admins turn on the forwarding address for one branch under Lists and links → Forwarding address. Copy it into the BCC of your receipts or booking emails: each customer the email went to is invited once, after the delay you chose.
- Agoo reads only who the email was sent to, never the message, and keeps nothing else.
- Out-of-office replies, bounces and mailing lists invite no one, and your customers never get a bounce because of Agoo.
- New address gives it a fresh address, and the old one stops at once. Turn off stops it; turning it on again gives a new address.
After-sale links
Choose the branch and how many (up to 500 at a time), then Copy all or download them. Each link works once, for 30 days. Links nobody has used can be cancelled.
Who is left out
Agoo never invites:
- your organisation's own people, matched on their phone number or email;
- anyone your organisation invited in the last 90 days;
- anyone who asked not to be invited by you, or by every business;
- anyone at all at a service whose name reveals a health condition, because the message itself would say where someone was treated.
When you invite, Agoo says how many were invited and how many were left out, and why. A waiting invitation, or a link nobody has used, can be cancelled from Recent invitations.
How many you can send
| Level | Email invitations a month | SMS | |
|---|---|---|---|
| Basic | 50, every email invitation counted | No | No |
| Reviews Plus | 1,000; invitations after check-outs and bookings aren't counted | Yes | No |
| Reviews Business | 5,000; invitations after check-outs and bookings aren't counted | Yes | To visitors who chose it, once Meta approves |
| Enterprise | Higher | Yes | As Business |
Texts and WhatsApp messages come from your plan's allowance, then bundles and your wallet. After-sale links have their own monthly number, the same as your email invitations. The page shows what's left this month.
What people see, and how they stop it
The invitation names your organisation, the branch and when they came, and asks for an honest review, good or bad. It never mentions a reward. The link opens the branch's write page on agoo.reviews, which says which label the review will carry. From there, or from the message, anyone can choose Don't ask me again for your business or for every business on Agoo Reviews. Waiting invitations to them are then left unsent; the link they have still works if they want to write.
What you see
How your reviews were asked for shows totals only: invitations sent, opened and that became reviews. You never see which invitation became which review, and Recent invitations shows each one as waiting, sent, not sent (with why), stopped or cancelled, with a masked line such as "Ama O. · a•••@coastline.example". This protects people who leave honest reviews.
The review poster
A tracked QR code for a branch that opens the review form on agoo.reviews with that branch chosen. Put it on a counter, in a waiting room or by the door.
- Make it in Public reviews → Widgets → Review posters → Make a poster, from Public reviews → Sites on Agoo Reviews or a site in Settings → Sites, or in Console → QR codes → New → Review a branch. Each branch has one. If you remove a site, its poster ends with it; the branch and its reviews stay. Download it to print; its scans are counted like any tracked code.
- It never counts against your tracked QR codes, and needs no approval.
- Its label: anyone can scan a poster, so a review written from one carries the reviewer's own label (Phone confirmed or Email confirmed). Verified visit comes only from an invitation after a visit or booking.
- Its line for customers is optional: a thank-you, or where the branch is. Never offer anything for a review.
- If a branch comes off your page, its poster says it's no longer taking reviews.
Widgets
Put your reviews on your own website from Public reviews → Widgets.
| Widget | Shows | Level |
|---|---|---|
| Rating badge | Your score and number of reviews, linking to your page | Every level, free |
| Latest reviews | A strip of your newest reviews | Plus and Business |
| Carousel | Your newest reviews, one at a time | Plus and Business |
| Review form | People start a review on your website and post it on agoo.reviews | Plus and Business |
Choose the widget and the branch
The whole page shows every branch's reviews. A branch on Basic shows the rating badge whichever widget you choose.
Choose how it looks
Look: Light, Dark or Automatic (each visitor's own setting). Your colour (Plus and Business) is for buttons and links; stars stay gold. How many reviews: 1 to 12, newest first.
Copy the code
Script sizes the widget to fit. Paste it where the widget should go:
<div data-agoo-widget="badge" data-agoo-business="coastline-consult"></div>
<script src="https://agoo.reviews/embed.js" async></script>Iframe only is for websites whose security settings block outside scripts. Change the height if it needs more room.
What every widget does, whatever you pay:
- Every star rating, newest first. No setting filters, hides or reorders reviews.
- No cookies and no tracking. A widget stores nothing on anyone's device, counts no one and doesn't pass on the page it's on.
- Always marked as reviews on Agoo, with a link to your page.
- No star markup for search engines. Search engines don't give stars to reviews a business shows about itself, so widgets don't ask for them; your page on agoo.reviews carries its own.
- The review form keeps what someone wrote for a day while they sign in on agoo.reviews to post it. Only the words are kept.
If Agoo pauses widgets, each one shows a plain link to your page until they're back.
Insights
Public reviews → Insights, for the whole page or one branch. Every score is the one agoo.reviews shows.
- Every level, free: your score and its trend, how many reviews, your reply rate, and the reviews waiting for a reply.
- Reviews Plus: twelve months of reviews, average stars, replies and your score at each month's end; What people mention, the themes in the last 12 months with their average stars; Reply times (the median, and how many within a day and within a week); how your reviews were asked for; and the latest AI summary.
- Reviews Business: the branch league table (every branch ranked by its score, reviews in the last 90 days, change, reply rate, reply time and share of Verified visits; it never changes your score or the order readers see), and Your category, the average of other businesses in it. The benchmark shows only when at least five others have a score, so no one business can be read from it.
AI reply drafts and summaries
With Reviews Plus or Business, for a branch with the tools, Agoo's AI (Anthropic's Claude) helps you reply and understand:
- Draft with AI (1 AI credit), under a review's Reply: it fills the box with a draft. Add a note first if you like ("Thank her and say we've added a second teller at lunchtime").
- Summarise with AI (5 AI credits), on Insights: a summary of the last 12 months' reviews with their themes and a few suggestions. It needs at least 3 reviews in that time.
Credits come from your plan's AI credits first, then your AI packs; if the AI can't answer, nothing is taken.
- A draft is only a draft. You read it, change it and post it yourself. The AI never posts anything.
- It plays fair. A draft never offers anything for a changed review and never gives a phone number, email or link; Agoo refuses one that does.
- It never sees who wrote a review, only the stars and words.
- Readers are told. For 12 months after you draft a reply with AI, your page says May use AI-assisted replies. Drafts and summaries are kept for a year.
Replies and flags
Replying and flagging are free on every level; see What you can do.
Your emails
| When | Who gets it | Level | |
|---|---|---|---|
| Weekly overview | Monday morning | People whose role can see Public reviews | Every level, free |
| Monthly report | The 1st of each month | The same people | Plus and Business |
The weekly overview has the week's new reviews, your score and the ones waiting for a reply. The monthly report has last month's trends, themes, reply times and your latest AI summary. Each has a one-click link to stop it; turn it back on in Insights → Your emails. Reviewers choose their own emails in one place, Emails from Agoo Reviews in their account on agoo.reviews: places they follow, replies to their reviews, messages from businesses, and a weekly roundup of their reviews that went live, which is off until they turn it on. Each email has a link that stops just that one.
Your data
- Customers' contact details you give for invitations are sealed as they arrive, used only to send the invitation and its reminder, and deleted 30 days after the link ends.
- The record of each invitation is kept for a year by default; change it from 90 days to 2 years in Console → Settings → Data & privacy. It's in your organisation's full export, without contacts or links.
- Erasing a visitor removes their invitations' links and contact details.
- See the privacy notice and the data processing agreement.